What lessons from fun and engaging video games such as Fortnite can be applied to craft great user experience for any product? This in-depth masterclass proposes to explore the ingredients and science behind the development of successful games, and offers takeaways applicable to game development as well as the development of any product, service, or system.
Making fun and engaging video games (or other products) is hard, and with thousands of games being released every year, the competition is fierce. Although there is no known recipe for crafting successful games, some clear ingredients do exist, which game developers can use to make their own successful recipe. User experience (UX) and cognitive science disciplines combined provide developers with those ingredients –across all types of games, platforms used, or audiences targeted– to guide them along the development process. Experiencing a game happens in the player’s mind. This is why understanding the human brain (especially its limitations) while it is perceiving and interacting with a game is paramount to accomplish faster and more efficiently your developers’ goals.
Anyone can benefit from knowing better about the brain and about user experience. This Masterclass is however tailored more specifically for game developers, and product developers interested in learning how to apply game UX principles and strategy to their project or company, or interested in “gamification” (or playful learning).
Next Game-based UX & cognitive science Masterclass sessions (click on the session you’re interested in to have a detailed description):
- Wellington, New Zealand, February 14th 2020
If you would like me to come over to your city to give my masterclass, please contact me! 🙂